Next 12 Week Transformation kicks off September 7th. Early Access enrollment is NOW OPEN. Secure your spot TODAY and gain instant FREE access to the FMF August monthly workouts & our community to start building momentum now
FIT MOM FORMULA
12 WEEK BUSY MOM TRANSFORMATION
The exact workouts & nutrition strategy I followed to lose 55 lbs in 8 months my 2nd postpartum
Lose 15-20lbs in 12 weeks WITHOUT stepping foot in a gym, spending hours exercising or restricting foods you love
WATCH THIS FIRST
Next 12 Weeks kicks off September 7th
Early Access Enrollment OPENED:
Guarentee your spot for the next 12 week transformation group
Gain INSTANT FREE ACCESS to our August monthly workouts & our community to start building momentum NOW
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Save $150 off your spot when you choose pay in full
Limited spots. Secure your spot today!
- Client Breanne.
Busy working mom of two under 4
Does this sound familiar?
You're doing everything right ---
Eating clean most of the time, exercising regularly 5-6 days a week and still not seeing results?
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You don't know exactly what to do or how to piece it all together
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You're confused by all the conflicting advice online
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You've tried eating less, restricting carbs or endless cardio - and it hasn't worked
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You're frustrated and feeling like maybe your body isn't meant to change
ITS NOT YOUR FAULT!
Most programs don't work for real moms with real busy chaotic schedules.
IMAGINE THIS...
In just 12 weeks:
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You're already 15-20lbs down
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You're going shopping for new clothes 2-3 pant sizes smaller
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You wake up feeling lighter, stronger and confident in your body
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Your energy and mood are back
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You finally love what you see in the mirror
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You learned a simple strategy to continue progressing until you reach your desired weight loss and body composition goal
And the best part?
You did it all without sacrificing more precious time or your favourite foods.
Meet your coach, Ava!
Hi I'm Ava, a mom of two, certified PT, fat loss coach for hundreds of moms, and the founder of Fit Mom Formula.
After my 1st baby, I tried everything and anything to lose the weight, keep it off and make progress.
Hour + workouts 6-7 days a week
Scheduling my life around the gym
Restricting carbs & treats
Living on 1200 calories a day
Supplements, weight loss hacks you name it...
And still for 3.5 years despite these extremes, still struggling to make progress.
After my 2nd baby I knew I had to do things differently.
I needed a simple, doable strategy that actually worked with real mom life. Something I could actually stick to.
This is when I created the Fit Mom Formula.
Prioritizing just 3 simple foundations:
1. 30-Minute quick + effective dumbbell workouts just 3-5x per week from home
2. The Range Based Nutrition Protocol: the flexible nutrition strategy for moms
3. Increasing my daily expenditure to burn more calories without more workouts
THE RESULT?
Down 55lbs in just 8 months postpartum
Went from 175lbs to 120lbs at a rate of 1-3lbs per week weight loss
Reached my leanest, fittest & strongest body then even the pre-kid me
Have easily maintained my results for 2+ years now
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Why most moms fail....
You've been told to:
Eat less and move more.
Cut carbs or wine.
Do more cardio to burn more calories.
Spend hours in the gym.
The problem?
Those plans were never designed for moms juggling babies, work, meals, and everything in between!
They rely on restriction, exhaustion, and unrealistic expectations - not sustainability.
That's exactly why you lose weight... then gain it all back the moment life gets busy again.
Fit Mom Formula changes that - for good!
Introducing
Fit Mom Formula
The fat loss program built for busy moms to lose weight, get leaner, stronger, and feel confident in their body through 30-minute effective home dumbbells workouts, simple custom nutrition targets, 1-1 support & community accountability!
12 WEEK BUSY MOM TRANSFORMATION
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Lose 15-20 lbs and drop 2-3 pant sizes in just 12 weeks WITHOUT stepping foot in a gym, spending hours exercising or restricting foods you love
WHAT'S INCLUDED IN YOUR 12 WEEKS:
60 COMPLETELY NEW WORKOUTS each week 5 new 30-min follow along home dumbbell workouts delivered via our members only app. The workouts are LIVE pre-recordings so you know exactly what to do and how to do it. Just open the app and hit PLAY!
CUSTOMIZED NUTRITION guaranteed to help you lose 15-20 lbs in 12 weeks without restricting foods.
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BI-WEEKLY 1-1 CHECK IN where I provide personalized feedback, accountability, readjust nutrition calculations and answer any of your questions necessary!
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ONLINE FIT MOM COMMUNITY to gain support, motivation & accountability with all the other moms inside the program + 24/7 chat with me to answer your questions on a daily basis.
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IN APP FITNESS & PROGRESS TRACKER where you are reminded of daily targets and tasks to keep you on track with your targets with ease. Provides daily notifications, reminders and targets!
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24/7 EXCLUSIVE APP ACCESS where you will find all your workouts, community, check ins & in app fitness tracker all in one easy location.
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THE FIT MOM MANUAL which nutrition + training knowledge, high protein simple meal ideas, how to find your caloric deficit, protein targets, grocery haul lists, food swaps for fat loss & MORE
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12 FIT MOM FAT LOSS MASTERY MODULES that teach you in depth the foundations and strategies to help you keep progressing week after week.
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Your Transformation Timeline
Week 1-4: The "feel good" phase
Less bloated/puffy, more energized, start feeling stronger
Week 5-8: The physical phase
Starting to noticed visible changes to your body, more toned, clothes fitting better, down 8+ lbs
Week 9-12: The transformation phase
Down 15+lbs, dropped 2+ pant sizes, leaner, toned, loving what you see in the mirror and finally have built consistency in your routine
REAL MOMS.
REAL RESULTS!
IN JUST 12 WEEKS
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" I love a total of 15lbs! I officially got below my goal weight! Feeling great, LOVING my new body! Everything is better, not a single aspect I have not improved. I got the results I wanted and can manage it now. I am impressed with how quickly my strength came back. I am so happy I joined this 12 weeks. I learned a lot and got major results!"
- ALANA
"I feel stronger. I have lost so much cellulite from my legs and they are becoming more toned again! My stomach is way flatter then it was 12 weeks ago. I am down a total of 15lbs and finally embrace progress over perfection, fat loss over weight loss and sticking to this sustainable plan"
- REBECCA
" I will be forever grateful for Ava and this program! I have lost 22lbs in 12 weeks! As a busy mom of three, I was looking for something very specific and Ava and her program met every one of my needs! I will be forever grateful for Ava and how she truly cares about each of her clients and our well beings. She celebrated everyone of my milestones and helped me believe in my own goals. In my 5 years of being a mom, this is the only program that's helped me lose weight and make progress towards my body goals."
- MELANIE
"I have been able to lose 15 lbs in the 12 weeks, friends and family have noticed the difference and it makes me feel SO good. I loved how simple this 12 week program is to follow. The workouts are perfect length as a busy working mom of two under 4. I would 100% recommend this to any mom who asks!
- Julie C
These moms results aren't special...
They just had a plan that fit real mom life!
Who IS Fit Mom Formula for?
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You've tried counting every last macro, cutting carbs. endless cardio - and nothing sticks
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You want a simple plan that easily fits real mom life (not a 20-year old influencer routine).
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You're done starting over every Monday and want results that last.
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30-minutes to workout from home sounds exactly like what you have time for in your chaotic schedule.
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You want to be able to eat the same meals as your family.
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You're craving more energy, confidence and consistency - not restriction or guilt.
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You want expert guidance, accountability and a supportive community of moms who get it.
If this sounds like you...
Who is this NOT for?
Fit Mom Formula is NOT for all moms - and thats on purpose!
This isn't a quick fix, detox, crash diet or another "challenge" you quit in two weeks.
It's NOT for you if:
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You're looking for an extreme plan, fad diet, or "hack".
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You are not willing to commit to 30-minutes 4-5x per week.
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You want to continue cutting out entire food groups or following a restrictive meal plan.
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You're not ready to take responsibility and put in consistent effort - even when mom life gets messy.
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You'd rather keep trying random workouts and following random nutrition advice you find online from influencers than finally follow a proven, done for you system.
More Moms.
Even More Results!
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"Like I have abs?! The college me would be so jealous of the body I have now after two kids. I feel so sexy. I remember how shitty I felt mentally and physically taking that first photo, and now how differently I feel! You're a miracle worker Ava, I swear!
- Christina
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"I feel so mentally and physically strong! I am also officially 30 pounds down from the start of the program"
- Cristina T
"When I first started the 12 week transformation, my goal was just 10 lbs because I was struggling to lose any weight.. After completing, I far exceeded my expectations, lost
22 lbs, and got back into my pre-pregnancy clothes. I continued in the maintenance program. Now I am down
32 lbs total and actually have more muscle definition than pre-pregnancy me!"
- Jessica
What makes Fit Mom Formula Different?
Let's be real - there are a thousand fitness programs out there for moms.
But none of them were created for moms, by a mom who actually gets it.
Fit Mom Formula isn't another cookie cutter challenge. Its a complete, proven fat loss strategy with science backed nutrition, effective strength training & real time support designed to help busy moms lose fat, get fit, gain energy, and feel confident again - WITHOUT sacrificing family, food or your sanity, by following the simple 3 Step Fit Mom Formula:
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My 30-minute quick effective strength interval home dumbbell workouts
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The Simple flexible Range Based Nutrition protocol
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Maximizing the 96-98% of your day
While gaining personalized feedback, 24/7 Support & a community of like minded moms to keep you committed
**Lose 15-20lbs in 12 weeks following your workouts and nutrition protocol guaranteed OR your money back!**
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LENORE
PAY IN FULL: SAVE $150
12 WEEK TRANSFORMATION: PAY IN FULL
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Save $150 off + get started Monday!
** Price listed is in CAD!** US: $314 / Euro: $235
Valid for 12 weeks
3 Equal Payment Plan:
12 Week Transformation Payment Plan
199
Every 4 weeks
Just 3 equal payments
*Price listed above in CAD* - US: $140 / Euro: $123
Valid for 12 weeks
What's Included Recap:
12 Week Transformation guaranteed to helped you lose 15-20lbs and drop 2-3 pant sizes in 12 weeks with:
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60 Brand new 30-minute home dumbbell workouts 5 quick effective workouts each week for the first 12 weeks with full length trainer lead video recordings
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Custom Nutrition You'll fill out your client assessment at start up where I'll create your custom fat loss nutrition protocol to guarantee a 15+ weight loss in your 12 weeks
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1 to 1 Bi-Weekly Check Ins with Coach Ava for personalized feedback and adjustments
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24/7 Daily support chat with Coach Ava for daily questions
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Our Exclusive Fit Mom Community Chat for daily support & motivation
PLUS BONUS RESOURCES (worth your entire investment) :
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The Fit Mom Manual includes the Fit Mom Foundations, custom nutrition, high protein meal ideas & more
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The 12 Fat Loss Mastery Modules where I go in depth on how to lose weight, keep it off and transform your body with simple tweaks, habits and lifestyle
You'll kick off your 12 weeks July 20th!
Save $150 off when you Pay-In-Full OR
Take advantage of the 3-equal payment plan to get started for just $199 CAD today followed by just 2 more equal payments:
FREQUENTLY ASKED QUESTIONS
"I'm a busy mom, i don't have the time"
That's why this works! Each workout is just 30-minutes from HOME.
"How is this different from other programs"
This isn't another challenge or restrictive fad diet you'll fall off of in a few weeks. Its a complete system designed for real mom life - sustainable, flexible, and back by 1:1 support & community accountability.
"Do I get 1-1 Support"
YES! For your 12 week transformation you'll receive Bi-weekly 1-1 check ins with me personally + gain 24/7 private support chat for any daily questions.
"Do I need a gym"
NOPE! All workouts only require dumbbells and can be done right from home.
"What's the nutrition"
Range Based Nutrition. I call it the flexible nutrition approach for moms. No juggling ever macro, hitting exact numbers or restricting foods. Just simple. Flexible. fat loss guaranteed. It is customized to YOU. You will receive a client intake form at start up and based on your personal stats I will craft you your custom nutrition to guarantee you lose 15-20lbs in 12 weeks.
"Will this work for me"
YES! You will lose 15-20lbs & drop 2-3 pant sizes in 12 weeks. I also offer a 100% money back guarantee that if you don't lose 15+ lbs by following your workout & custom nutrition protocol you'll get your money back!
"I'm not from Canada, how will pricing work for me"
Your method of payment will automatically change the price based on your currency!
"What happens after the 12 weeks"
Well if you followed the plan you'll be 15-20lbs lighter, leaner and feeling confident. You will then have the opportunity to join other moms inside the continued lifestyle membership phase if you choose for continued access to monthly workouts, support, check ins and nutrition adjustments.
CANCEL ANYTIME. NO LOCK IN.
If there are ANY other questions or hesitations you still have, please feel free to email me at contact@fitwithava.ca OR on Instagram @fitmom.formula and I would be happy to chat to ensure this is the fit for you!